When you are looking for a reputable digital agency to help you with your digital marketing, you will want to ask potential companies lots of questions. Their answers can give insight into the quality of work they do, how the agency operates, and the level of service they provide their customers. You can see some of the questions you will want to ask below to help you find the best SEO marketing agency to suit your company and help to boost your online visibility.
How Do You Measure Success?
Everyone measures success in different ways, and so do digital agencies, so you will want to ask them how they will measure the success of your digital marketing campaign. Many agencies still use rankings to judge success, but there are other factors to consider, such as traffic to the website and the total number of conversions.
What Aspects Of Your Work Do You Outsource?
As a lot of marketing work is so labour intensive, it is common for many digital agencies to outsource some of their workloads. You will want to ask the agencies you talk with what they outsource and ask them for an honest answer. If an agency says they do not outsource any of their work, you can ask them other questions to see if this is true?
Please Explain Your Outreach Process to Acquire High-Quality Backlinks?
Sourcing quality backlinks is a time-consuming task that can take a lot of effort to see any results. You will want to ask the agencies you are talking with about how they source their backlinks and explain their outreach process in detail.
Who Would Be Our Primary Point Of Contact?
One thing that annoys many digital agency customers is when their accounts keep getting passed on to new account managers. It seems like you are starting the process repeatedly with the new account managers doing their fact-finding calls, and you want continuity to keep the lines of communication open.
How Long Before We Can Expect Results?
It is also a good thing to ask potential agencies how long you can expect before seeing results in your marketing efforts. Depending on your industry, you can see results quickly, and the available budget also dictates how quickly you can see results. Any company guaranteeing quick results, avoid as there are no guarantees with rankings on Google.
These are only a handful of the questions you can ask the agencies you are speaking with, but there are plenty more that you can ask as well. You can click here to see some more questions you may want to ask to help ensure you find the best digital agencies for your marketing efforts.