The COVID-19 pandemic fundamentally altered the way that we shop for items in our daily lives. Where we one day might have gone to the store, we now boot up our computers to order from our favorite shopping platform. While legacy platforms like Walmart and Amazon continue to exist and thrive, challengers like Temu are rising to challenge them for their throne.
Let’s explore the world of Temu better to understand the hottest new e-commerce platform on the internet.
Learn About Temu
For starters, Temu was founded in 2022 when its headquarters were opened in Boston. With a global network of more than 10,000 employees as well as shipping facilities throughout the state of California and New Jersey, Temu has already enjoyed borderline prolific growth. How did Temu rise so quickly?
Next Generation Manufacturing is the buzzword that you will hear plenty about when discussing or learning about Temu. Temu built its platform on the idea of interconnectedness, offering collaborative efforts at every step of the way to ensure suppliers and buyers alike were getting the best deal possible.
Temu works alongside its manufacturers throughout the design phase before assisting with demand forecasting. Forecasting the demand for a product helps sellers to properly approach their inventory, avoiding waste while passing the savings onto the consumer.
Analysts in the e-commerce field are acknowledging the game-changing potential that Temu is seemingly embracing. Michael Felice, an associate partner at the firm Kearney, told CNN, “Temu might be exposing a white space in the market wherein brands have been producing at meager cost, and along the value chain, there’s been so much bloated cost passed on for margin.”
With a focus on absorbing those bloated expenses, Temu is preparing consumers to save money while shopping better.
How Does Temu Work?
Temu is an e-commerce platform that takes a proactive approach to manufacturing, supplies, and marketing. Staying connected to the supplier throughout the process empowers Temu and its suppliers to reduce their prices, passing savings directly to the consumer rather than putting them back into their pockets.
Temu’s advanced supply chain cuts costs while passing savings directly to the consumer. Shoppers can navigate through Temu’s 29+ product categories that span electronics and automotive as well as home decor and even fashion.
To use Temu, simply navigate through the different products while embracing the varying aggregate star ratings. Consumers can read individual reviews, look at how much an item has been reduced concerning price, and even learn how many shoppers have purchased the item within the past hour.