If you’re looking to grow your ecommerce business, it’s important to understand that there are several strategies that can help you do so. Some of these strategies might seem obvious—such as SEO and content marketing—but others might come as a surprise, like affiliate marketing and paid search campaigns. Each of these strategies can help increase your sales if used correctly, but only if you have conversion-optimized website in place first!
Improve Your SEO.
SEO is one of the best ways to get more traffic to your website, and it’s a long-term strategy that will pay off over time.
Instead of spending your limited time on short-term strategies like paid ads or email marketing, it’s worth setting aside some resources for SEO. People search for things online all the time, so if you optimize for these searches and put actual effort into creating content people want to read—not just articles about how great you are—you should be able to increase sales by 15% or more without having to do anything else.
In addition to bringing in more traffic, optimizing for search engines allows you to rank higher on Google results pages (SERPs). This means more people will see what you’re selling before they buy from someone else! Ensure you have proper link tracking in place across your articles os you can which articles convert the most customers.
Refine Your Content Marketing Strategy.
Content marketing is a great way to attract new customers. It’s also an effective way to keep existing customers and build trust, increase brand awareness and loyalty, and drive sales.
Create buyer personas. You can’t know what people want unless you know who they are. Ideally, you should create multiple buyer personas based on your target audience segments (for example, young moms vs. middle-aged men). By segmenting your audience into different segments, it’ll be easier for you to tailor the type of content that appeals most specifically them (i.e., videos versus blog posts).
Build Relationships with Affiliate Marketing.
Find the right partners.
The key to finding great affiliate partners is knowing what they need and how to give it to them. If you have a product or service that solves a problem for them, their customers will buy your product. You can also find affiliates by searching on Google or LinkedIn for groups or companies that are like-minded in your niche, but the best way is to leverage an affiliate marketing software.
Build trust with your affiliates.
Affiliates will want to know why you’re an important partner for their business and make sure that there’s alignment between what you provide and what they offer as well as how much money each party stands to make from any given sale involving one another’s products or services. Track the success of your efforts using a PRM software and measure ROI so that you can see how much each affiliate sale has made over time.
Invest in Paid Search and Social Media Advertising.
Paid search and social media advertising are two of the biggest drivers of sales for ecommerce businesses.
Paid search advertising is when you pay for your ad to appear at the top of a search engine’s results page when someone enters a keyword related to your product or service. Social media advertising is when you buy an ad on a social media platform—like Facebook, Instagram, Twitter, or LinkedIn—and target it towards people who are likely interested in your business based on their profile information and activity data collected by these platforms.
Both types of paid ads have become increasingly sophisticated over time as they’ve grown in popularity among both consumers and brands alike. While this has led to more efficient targeting capabilities that can reduce costs per click (CPC) while increasing conversion rates, there’s still plenty of room left for improvement if you know how use these tools effectively:
Make the Most of Email Marketing.
Email marketing is a great way to keep in touch with your customers. You can use the emails you send out for promotions, discounts and new products or services you have to promote. It’s also a good way to keep your website content fresh by sending out periodic newsletters about new blog posts or product reviews you’ve made.
This will help build trust between you and your customers because they will know that they are always getting the latest information from you when they subscribe to your emails.
Conversion-optimized website to back them up!
You can’t expect to use any of these marketing strategies to their full potential without having a completely optimized site that turns visitors into sales. If you haven’t implemented the right strategies, or if your website is not set up for conversion optimization, then all of these tactics will be rendered useless.
This is something that we’ve seen over and over again. They’ll be making good progress on the organic side, with high-quality backlinks and content pieces getting shared across social media channels—and then they’ll get discouraged when they find out that none of it is translating into more online purchases.
But as soon as we optimize their websites for conversions and make sure every page is sending signals to Google about what it’s selling without needing any extra work from us (like content), we suddenly see a huge jump in traffic coming directly from organic searches instead of just getting links posted on other sites by other people!
Use some of the following software to drive conversions:
- Wishlist apps to drive interest
- Subscription apps to drive LTV
- Customer support apps to answer questions LIVE
I know it can be intimidating to think about all of the different strategies you could use to grow your ecommerce sales. But take it from me: You don’t have to do it all at once! Start small, with one or two strategies that seem like they’d work best for your business, and then go from there! Remember that there is no such thing as overnight success; just keep working hard, stay persistent and focused on your goals—and maybe someday soon we’ll look back together on how far we’ve come from those humble beginnings.